“ In geometry, as in nature, the circle is the archetypal shape of wholeness and inclusion. It is an effective shape for nonprofits or community-focused efforts. Maggie Macnab
“ Basic geometric shapes communicate universal qualities common to all cultures. Practical design integrates them appropriately. Maggie Macnab
“ Consumers care less about your brand’s vision statement, they want value delivered Bernard Kelvin Clive
“ Perception is assumed to be reality until clients encounter the reality of the brand, don’t fake it Bernard Kelvin Clive
“ Man is a social being; it’s not surprising we love social proofs, it sells brands fast Bernard Kelvin Clive
“ Since Modi's Mumbai sign-off, much commentary has been focused on the brand-dilution potential inherent in its scandals. MS Dhoni doesn't think we should worry: 'IPL as a brand can survive on its own.… Gideon Haigh
“ Since inception, the IPL has worn its brand value like a corroboration of inner virtue. On the eve of this tournament, under the headline 'Brand IPL touches the sky', the league's website reverberated… Gideon Haigh
“ We are … the un-proud non-possessors of objects whose chief substance is that of the transient symbol. Our Puritan fear of the love of things turns out to have been groundless after all, for we do not… Ralph Caplan
“ A distinctive appearance and a simple set of characteristics lead to an extremely flexible brand. (pg. 38) Woodrow Phoenix
“ What we are trying to do at Virgin is not to have one enormous company in one sector under one banner, but to have two hundred or even three hundred separate companies. Each company can stand on its o… Richard Branson
“ Start lifting your brand off the ground with an excelling mentality becoming best at what you do. You can't afford to be an average person although you may have begun from a level below average Israelmore Ayivor
“ Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does... Howard Schultz
“ Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand. Howard Schultz
“ In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of… Howard Schultz
“ Beautiful mosaics are made of broken or torn material. The most spectacular personal brands are compilations of the same. Ryan Lilly
