“ A distinctive appearance and a simple set of characteristics lead to an extremely flexible brand. (pg. 38) Woodrow Phoenix
“ A lot of people in our industry haven't had very diverse experiences. So they don't have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem.… Steve Jobs
“ Some men give up their designs when they have almost reached the goal While others, on the contrary, obtain a victory by exerting, at the last moment, more vigorous efforts than ever before. Herodotus
“ Since when has the world of computer software design been about what people want? This is a simple question of evolution. The day is quickly coming when every knee will bow down to a silicon fist, and… Bill Gates
“ A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away. Antoine de Saint-Exupery
“ The details are the very source of expression in architecture. But we are caught in a vice between art and the bottom line. Arthur Erickson
“ Great designers seldom make great advertising men, because they get overcome by the beauty of the picture - and forget that merchandise must be sold. James Randolph Adams
“ With making changes, the difficult part of trying to implement a new way, idea or thought, is getting people to believe the effect of your notion, and have them believe in themselves of adapting to so… Anthony Liccione
