A company has integrity when its words and actions consistently match the branding effort.
Optimal design delivers information in ways that are useful, beautiful and improve the experience of all involved: audience, client and designer.
Branding is simply pattern recognition, established across multiple tiers of application and fueled by the energy of money.
In geometry, as in nature, the circle is the archetypal shape of wholeness and inclusion. It is an effective shape for nonprofits or community-focused efforts.
Basic geometric shapes communicate universal qualities common to all cultures. Practical design integrates them appropriately.
It is the nature of intuition to spark and guide creativity, and it's an essential ingredient for anything "new" to happen in the world at all.
Nature's design is fully economical. Human design follows this model when it minimizes information and maximizes understanding.
Principles that drive equilibrium in nature's design also power human design.
Design that mimics the sensual continuity of nature's subtle connections of color, light and texture invite the viewer's receptivity.
Design is a fundamental human activity, relevant and useful to everyone. Anything humans create—be it product, communication or system—is a result of the process of making inspiration real. I believe...
