“ Does your marketing promote the difference between good and bad or better and best? Daniel C. Felsted
“ The world’s most powerful business tool is also the most misunderstood. The e-factors are all about feelings not figures and feelings rule all buying decisions! Daniel C. Felsted
“ A brand should take into account the customer’s total shopping experience—every contact point is important and should be in accord with the customer expectations. Daniel C. Felsted
