“ A personal (Brand) is more than just a creative name, cute logo or a complimentary card; it's a promise of value, it's a distinctive voice, it’ s a core message, it's passion driven by purpose, it's a… Bernard Kelvin Clive
“ A brand is the unique story that consumers recall when they think of you. This story associates your product with their personal stories, a particular personality, what you promise to solve, and your… Laura Busche
“ The function of advertising is simply to promote and sustain competitive advantage for brands. John Hegarty
“ The power of the brand is not in the name but what has been invested in that name over the years. Bernard Kelvin Clive
“ It is no accident that in the field of philosophy ontology is the study of reality, existence and coming into being. In the fields of information retrieval (semantic search) and computing, ontology is… David Amerland
“ I do not like measuring using soft indicators, like RTs or likes. I prefer the hardcore financial values. The ISO 10668:2010 is an international valuation standard that is very valuable if you are int… F. Marco-Serrano
“ Which is what it all comes down to, I suppose—how you’re selling. Welcome to the twenty-first century, where the only opinion of you that matters is the one that isn’t your own. Rate My Tits. Rate My… Shalom Auslander
“ Brand integrity is the ability to present one’s brand both in words and deeds to be true, respectable and acceptable without compromising on standards (brand’s promise). Bernard Kelvin Clive
“ A company has integrity when its words and actions consistently match the branding effort. Maggie Macnab
“ Optimal design delivers information in ways that are useful, beautiful and improve the experience of all involved: audience, client and designer. Maggie Macnab
“ Branding is simply pattern recognition, established across multiple tiers of application and fueled by the energy of money. Maggie Macnab
“ In geometry, as in nature, the circle is the archetypal shape of wholeness and inclusion. It is an effective shape for nonprofits or community-focused efforts. Maggie Macnab
“ Basic geometric shapes communicate universal qualities common to all cultures. Practical design integrates them appropriately. Maggie Macnab
“ Consumers care less about your brand’s vision statement, they want value delivered Bernard Kelvin Clive
“ Perception is assumed to be reality until clients encounter the reality of the brand, don’t fake it Bernard Kelvin Clive
“ Man is a social being; it’s not surprising we love social proofs, it sells brands fast Bernard Kelvin Clive
