“ The first lesson of branding: memorability. It's very difficult buying something you can't remember. John Hegarty
“ When it comes to semantic search and the success of your social media policy, truly, there is only one thing that absolutely counts: engagement. David Amerland
“ Don’t just be everywhere, be everywhere that your clients are, where you matter most. Bernard Kelvin Clive
“ What we're left with ... is the distinctly uncomfortable sense that much of what we call culture jamming achieves the same effect as traditional marketing. Both rely on the bedrock principle that bran… Anne Elizabeth Moore
“ The world’s most powerful business tool is also the most misunderstood. The e-factors are all about feelings not figures and feelings rule all buying decisions! Daniel C. Felsted
“ A brand should take into account the customer’s total shopping experience—every contact point is important and should be in accord with the customer expectations. Daniel C. Felsted
“ To create growth in business, you must control your branding, marketing, and lead generation. Edwin Dearborn
“ Sharing the same exact content, message or advertisements over and over again only showcases your limited content and a serious lack of depth in your message. Loren Weisman
“ The No. 1 most credible source of [online] recommendations is YouTube,” Rand says. “But a friend liking a brand page and sharing that is now considered the second-most prominent form of recommendation… Paul M. Rand
“ Today’s businesses can’t just use social media; they have to become social businesses, inside and out and from top to bottom. Ultimately, that is the goal of this book: to harness the power of being a… Paul M. Rand
“ Do not assume that people are seeing you. The more you can clarify, optimize, and engage your fans and strangers with branded marketing and merchandise, the better chance you have of being seen and th… Loren Weisman
