“ Any business today that embraces the status quo as an operating principle is going to be on a death march. Howard Schultz
“ I was taken by the power that savoring a simple cup of coffee can have to connect people and create community. Howard Schultz
“ Starbucks has a role and a meaningful relationship with people that is not only about the coffee. Howard Schultz
“ Social and digital media is a bullet train, and that bullet train is not coming home. Howard Schultz
“ I tried to build a company my father would have been proud to work for, that he would have looked back on and said, 'That's the company that honoured me, even though I don't have an education'. I want… Howard Schultz
“ At an early age, my mother gave me this feeling that anything is possible, and I believe that. Howard Schultz
“ Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility... The companies that are authentic about it will wind up as the comp… Howard Schultz
“ My son is trying to be a sports writer, and my daughter is a college student. She wants to be a comedy writer, and she's at film school. I discouraged both of them early on from getting involved in St… Howard Schultz
“ Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust. Howard Schultz
“ I think the currency of leadership is transparency. You've got to be truthful. I don't think you should be vulnerable every day, but there are moments where you've got to share your soul and conscienc… Howard Schultz
“ I think there is probably no better person to aspire to emulate than Steve Jobs and what he has done at Apple in terms of his leadership, his innovation, not settling for mediocrity. Howard Schultz
“ The growth of the company and the license that Starbucks has is to participate in other food and beverage opportunities. We have a global business... and in many parts of the world, tea is much, much… Howard Schultz
“ I think the most important thing that I think everyone in America must have is belief that wherever they live, whatever station they have in life, that the American dream is alive and well. I think th… Howard Schultz
“ What I would say to young entrepreneurs is there's so many moments in your life where you have these dreams, and people are trying to protect you, and they say, perhaps, friends, family, parents somet… Howard Schultz
“ There are moments in our lives when we summon the courage to make choices that go against reason, against common sense and the wise counsel of people we trust. But we lean forward nonetheless because,… Howard Schultz
“ The future of America is not an entitlement. We have been given a treasure chest of gifts and opportunities, but some people are being left behind, and success is not sustainable unless it is shared. Howard Schultz
“ In the 1960s, if you introduced a new product to America, 90% of the people who viewed it for the first time believed in the corporate promise. Then 40 years later if you performed the same exercise,… Howard Schultz
