Customers will occasionally buy products not because they want them but because of how they are presented to them.
Environment is the invisible hand that shapes human behavior.
(a.) Alt. of Atomical
No behavior happens in isolation. Each action becomes a cue that triggers the next behavior.
The purpose of every habit is to solve the problems you face with as little energy and effort as possible.
In this way, the process of building habits is actually the process of becoming yourself.
Good habits can make rational sense, but if they conflict with your identity, you will fail to put them into action.
All big things come from small beginnings.
Improvements is not just about learning habits, it’s about fine-tuning them.
The only way to become excellent is to be endlessly fascinated by doing the same thing over and over. You have to fall in love with boredom.
There have been a lot of sets that I haven’t felt like finishing, but I’ve never regretted doing the workout.
The human brain loves a challenge, but only if it is within an optimal zone of difficulty.
In theory, you can enjoy almost anything. In practice, you are more likely to enjoy the things that come easily to you.
Our environment determines the suitability of our genes and the utility of your natural talents.
Knowing that someone else is watching you can be a powerful motivator.
It’s not always about what happens during the workout. It’s about being the type of person who doesn’t miss workouts.
No matter how consistent you are with your habits, it is inevitable that life will interrupt you at some point.
The most effective form of motivation is progress.
To get a habit to stick you need to feel immediately successful – even if it’s in a small way.
Positive emotions cultivate habits. Negative emotions destroy them.
You don’t need to map out every feature of a new habit. You just need to practice it.