We're going to be able to ask our computers to monitor things for us, and when certain conditions happen, are triggered, the computers will take certain actions and inform us after the fact.
Those who are crazy enough to think they can change the world usually do.
Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.
Let's go invent tomorrow instead of worrying about what happened yesterday.
A lot of people in our industry haven't had very diverse experiences. So they don't have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem....
Design is not just what it looks like and feels like. Design is how it works.
I want to put a ding in the universe.
Everything around you that you call life was made up by people, and you can change it.
You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.
Innovation has nothing to do with how many R & D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R & D. It's not about money. It's about the people you h...
Our goal is to make the best devices in the world, not to be the biggest.
Focus is saying no to 1,000 good ideas.
You can't connect the dots looking forward you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something - your gu...
Computers themselves, and software yet to be developed, will revolutionize the way we learn.
It is piracy, not overt online music stores, which is our main competitor.
I believe life is an intelligent thing: that things aren't random.
I have a great respect for incremental improvement, and I've done that sort of thing in my life, but I've always been attracted to the more revolutionary changes. I don't know why. Because they're har...
Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of others' opinions dro...
That's been one of my mantras - focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once y...
I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a...