I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.
I've always been scared of advertising folk. I've met them at parties and I've been to their offices and I've always found them intimidatingly cool. At one company I visited, they held their meetings...
(p. pr. & vb. n.) of Advertise
Advertising is 85% confusion and 15% commission.
Between Monday and Saturday men make an audience. On Sunday, they make a congregation.
Glitters overshadow the subtle beauty... Same goes for publicity and authenticity.
The deeper problems connected with advertising come less from the unscrupulousness of our 'deceivers' than from our pleasure in being deceived less from the desire to seduce than from the desire to b...
Once a culture becomes entirely advertising friendly, it seizes to be a culture at all.
Needs are imposed by nature. Wants are sold by society.
The force of the advertising word and image dwarfs the power of other literature in the 20th century.
When reading a book, you are sold what some writer thought. When reading a newspaper, you are sold what someone did, and, what some advertiser made.
Advertising is what you do when you can't go to see somebody. That's all it is.
In our factory, we make lipstick. In our advertising, we sell hope.
But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.
If it doesn't sell it isn't creative.
The dark comedies tend to be in a non-releasable area. There can be romantic comedies. There can be dramas. But there's no 'dark comedy' inbox for the advertising.
The consumer is not a moron. She's your wife.
You don't sell the product, you sell the philosophy. When you sell a product, you have customers, when you sell a philosophy, you have believers.
Publishing is a very mysterious business. It is hard to predict what kind of sale or reception a book will have, and advertising seems to do very little good.
It is important to bear in mind that political campaigns are designed by the same people who sell toothpaste and cars.
Advertising - A judicious mixture of flattery and threats.
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