The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective...
No trade will be made unless they want the thing more than they want their money.
(p. pr. & vb. n.) of Advertise
For an entrepreneur: wealth invites fame. For a celebrity: fame invites wealth.
Poetry is a street fighter. It has sharp elbows. It can look after itself. Poetry can't be used for manipulation it's why you never see good poetry in advertising.
The envied are like bureaucrats; the more impersonal they are, the greater the illusion (for themselves and for others) of their power.
The news is glorified gossip.
I've always been scared of advertising folk. I've met them at parties and I've been to their offices and I've always found them intimidatingly cool. At one company I visited, they held their meetings...
Sad to say, negative advertising really works.
The deeper problems connected with advertising come less from the unscrupulousness of our 'deceivers' than from our pleasure in being deceived less from the desire to seduce than from the desire to b...
Advertising: the science of arresting the human intelligence long enough to get money from it.
aesthetic isn't simply about good design for good design's sake.
I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.
In our factory, we make lipstick. In our advertising, we sell hope.
Google did a great job hacking the Web to create search - and then monetizing search with advertising. And Apple did a great job humanizing hardware and software so that formerly daunting computers an...
The best ideas come as jokes. Make your thinking as funny as possible.
If it doesn't sell it isn't creative.
Publishing is a very mysterious business. It is hard to predict what kind of sale or reception a book will have, and advertising seems to do very little good.
Referring to an event in an untold story is a powerful technique rarely used.
Advertising reflects the mores of society, but it does not influence them.
The future of advertising is the Internet.
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