If you're running an engineering or finance company, all companies depend on ideas and ingenuity. I think the principles of creative leadership apply everywhere, whether it's an advertising company or...
If it doesn't sell it isn't creative.
(p. pr. & vb. n.) of Advertise
You don't sell the product, you sell the philosophy. When you sell a product, you have customers, when you sell a philosophy, you have believers.
We are not advertising ourselves as a secure platform. It's a communication platform. It's not our job to police the world or Snapchat of jerks.
The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.
As long as the attitude is to only show the sheet metal, then automobile advertising will continue to be wretched.
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
It takes more than capital to swing business. You've got to have the A. I. D. degree to get by - Advertising, Initiative, and Dynamics.
Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
The most powerful element in advertising is the truth.
In a way, advertising, for all its shallowness, its love of design, its modishness and its self-justification, is curiously innocent. The idea of the hidden persuader or the manipulator is largely abs...
If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.
advertising produces familiarity which produces sales
The only way to have great customers is to be one.
Sad to say, negative advertising really works.
A newspaper is an oversized book with adverts and an expiry date.
Advertising reflects the mores of society, but it does not influence them.
Advertising is an environmental striptease for a world of abundance.
As the wall between advertising and content erodes, the aptitude required to understand the functions and design of media content becomes more complex.
Censorship is advertising paid by the government.
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