A good advertisement is one which sells the product without drawing attention to itself.
I do not regard advertising as entertainment or an art form, but as a medium of information.
Our business is infested with idiots who try to impress by using pretentious jargon.
The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective...
Leaders grasp nettles.
The consumer isn't a moron she is your wife.
The best ideas come as jokes. Make your thinking as funny as possible.
I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.
If it doesn't sell it isn't creative.
Advertising reflects the mores of society, but it does not influence them.
The secret of long life is double careers. One to about age sixty, then another for the next thirty years.
Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.
The advertisers who believe in the selling power of jingles have never had to sell anything.
Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
The consumer is not a moron. She's your wife.
Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of free...
Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf...
Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found infer...
The consumer is not a moron she is your wife.