The function of advertising is simply to promote and sustain competitive advantage for brands.
Do interesting things and interesting things will happen to you.
Better to be known for something than be forgotten for nothing.
The first lesson of branding: memorability. It's very difficult buying something you can't remember.
You're only as good as your next idea. And if you can't agree on that, then it's time to walk.
Advertising is far more than just a communications industry. It's a problem-solving industry that also teaches you about life, how it encourages you to focus your thinking and produce something of gen...
