“ The function of advertising is simply to promote and sustain competitive advantage for brands. John Hegarty
“ The first lesson of branding: memorability. It's very difficult buying something you can't remember. John Hegarty
“ You're only as good as your next idea. And if you can't agree on that, then it's time to walk. John Hegarty
“ Advertising is far more than just a communications industry. It's a problem-solving industry that also teaches you about life, how it encourages you to focus your thinking and produce something of gen… John Hegarty
