“ When something is as fundamental as trust the danger is that everyone thinks they understand what it is and therefore fail to define it. David Amerland
“ The brain works in a holistic, cooperative way that makes our basest desire or most abject fear as expressive of who we are as abstract thinking of the highest order. That means that we are all equal… David Amerland
“ Familiarity with the brand requires some experience of it (via advertising, word of mouth, internet publicity), Confidence comes with the perception of competence in the brand itself (which is why new… David Amerland
“ Everything that happens now in the online world is part of a conversation. The problem with this (if we can call it a problem) is that this conversation takes place frequently asynchronously and often… David Amerland
“ It is no accident that in the field of philosophy ontology is the study of reality, existence and coming into being. In the fields of information retrieval (semantic search) and computing, ontology is… David Amerland
“ Companies that cannot successfully answer what they do fail to then understand how they can continue to do it in the face of change. David Amerland
“ When it comes to semantic search and the success of your social media policy, truly, there is only one thing that absolutely counts: engagement. David Amerland
“ When it comes to measuring the effectiveness of your engagement in the social media environment what counts are: Comments and Sentiment. David Amerland
“ A business needs a character and an identity, just like a person and just like a person it needs to have a Voice. David Amerland
“ Semantic search requires three things: Trust, Authority and Reputation. All three revolve around your digital profiles, their activity and the sentiment levels and engagement that each generates. Sema… David Amerland
“ Marketing effectively, in a semantic web, revolves around those three ‘little’ requirements: Trust, Authority, Reputation. David Amerland
“ There is a fine line deep within the mind that makes self-belief and confidence, the defining elements of success and failure in any circumstance. How we learn to activate them without running the ris… David Amerland
“ Evolution has geared the human stress response to last about thirty seconds. It's enough time to facilitate fight or flight. Evolution has not adapted our brains or bodies to handle weeks or months of… David Amerland
“ It is not wrong to think that the traditional buying of a product has been replaced with an unwritten contract of shared values between a business and its customers. David Amerland
“ Real-time marketing is not for everyone. To take advantage of it, you need to have a clear idea of what it is you want to achieve through it. David Amerland
“ The web and its technologies are digital representations of everything we did before in a more private, bigger, faster and more empowering format than ever before. David Amerland
“ Social media is addictive precisely because it gives us something which the real world lacks: it gives us immediacy, direction, a sense of clarity and value as an individual. David Amerland
