“ A brand is the unique story that consumers recall when they think of you. This story associates your product with their personal stories, a particular personality, what you promise to solve, and your… Laura Busche
“ Text, images, and video are the paint swatches of 21st-century artists — with a single catch: this form of art has to communicate, engage, and sell. Laura Busche
“ What is the “Once upon a time” of your brand story? Ask yourself this: “How does what I’m building help consumers close the gap between who they are today and who they want to be tomorrow? Laura Busche
“ In today’s saturated marketplace, you’ll go nowhere selling a “bunch of features.” We are in the business of disrupting the market with brands that matter. Laura Busche
“ Everything and everyone represents at least one brand. Therefore, to brand or not to brand is not even a question. Laura Busche
“ Positioning is finding the right parking space inside the consumer’s mind and going for it before someone else takes it. Laura Busche
“ People relate to people, and if your brand feels like people, they’ll relate to you, too. Laura Busche
“ Brand and product don’t compete. Brand is product, and everything else conforming to the unique story that consumers create when they think of you. Laura Busche
“ Do everything in your power to make customers go confidently in the direction of their purchase intention. Laura Busche
“ Research conquers doubt. It aligns everyone around the incontestable. Research is the key to clarity—in startups, enterprises, and life itself. Laura Busche
“ So, you don’t have money to invest in your brand? You do have money for damage control, right?Here’s the thing: anyone can make your brand inferior in your absence. Laura Busche
“ I faced people from all walks of business who fully disregarded design (though they were completely influenced by it). I also met fine artists who drowned in their own work and the dense creative univ… Laura Busche
