Paul Rand Quote
Simplicity is not the goal. It is the by-product of a good idea and modest expectations.
Tags:
simplicity, goal
Related Quotes
Certainly we can say that the pace of modern life, increased and supported by our technology in general and our personal electronics in particular, has resulted in a short attention span and an addict...
Arthur Rosenfeld
Tags:
being, complicated, critical thinking, daoism, emotion, feeling, hectic, life, meditation, modern life
About Paul Rand
Paul Rand (born Peretz Rosenbaum; August 15, 1914 – November 26, 1996) was an American art director and graphic designer. He was best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT. He was one of the first American commercial artists to embrace and practice the Swiss Style of graphic design.
Rand was a professor of graphic design at Yale University in New Haven, Connecticut where he taught from 1956 to 1969, and from 1974 to 1985. He was inducted into the New York Art Directors Club Hall of Fame in 1972.
Rand was a professor of graphic design at Yale University in New Haven, Connecticut where he taught from 1956 to 1969, and from 1974 to 1985. He was inducted into the New York Art Directors Club Hall of Fame in 1972.