People don't really trust advertisement they trust people. A large percentage of people make purchase decisions based on their friends review than just from advertisers. Brands that rely sole on adver...
Authorpreneurship is the businesses side of writing
When men do not know their assignment on earth they kill themselves psychologically and emotionally, wallowing in different careers and meddling in dreams of others. They become restless and engage in...
You can't help everyone and most critically you can't help people who don't need you or see the value you have to offer
In this fast-paced digitally connected world, your competitor is only a WhatsApp message away. Be reachable by every medium possible
You may start small but don't stay small
The world doesn't celebrate your similarity but your difference
Every one has a level of influence that can be harnessed for greater good
Visibility doesn't automatically translate into value, don't just be everywhere, be where you are most needed.
If you don't stay relevant you will be relegated
The easiest way to obtain an updated version of a candidate's CV is via SocialMedia
The fact that social media has leveled the playing field doesn't offer you the right to disrespect the elderly
True Mentors, don't make their mentees a clone of themselves
The pride of the digital age is not just in the possession of innovative tools but the ability to skillfully connect with humans behind them
Customers don't just want another cool product or service, they want to have an experience worth sharing
It's your duty to build your brand daily not in a day
Personal brands have become anvils on which great businesses are forged
In a competitive crowded world market, it's the well positioned brands that Stands Out!
Personal Brand Focus: Immediately you try to reach the masses with your brand you dilute your brand's power and falls into the average zone. You cease to be remarkable
A critical ingredient which binds customers to a brand is trust
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