Your WHY for your BRAND is more important than the HOW.
The easiest way to obtain an updated version of a candidate's CV is via SocialMedia
The depth of your network is more important than its length
The fact that social media has leveled the playing field doesn't offer you the right to disrespect the elderly
Customers don't just want another cool product or service, they want to have an experience worth sharing
In a competitive crowded world market, it's the well positioned brands that Stands Out!
A critical ingredient which binds customers to a brand is trust
Personal Brand Focus: Immediately you try to reach the masses with your brand you dilute your brand's power and falls into the average zone. You cease to be remarkable
Personal brands have become anvils on which great businesses are forged
When you become too predictable you lose your brand's luster.
Personal branding is distinctively marketing your uniqueness.
The biggest threat to authors in this age is not plagiarism or poverty, it's obscurity
The brand building process is a marathon that takes time with patience, persistence, consistence, and authenticity to deliver on your unique promise of value
In this age, you must be relentlessly remarkable to stay relevant, if not you will be relegated.
Forget about 'Going Viral' and 'Go Give Value'.
Without differentiation you have no brand
Trusted relationships are the essence of a brand
Feedbacks are brands free assessment tool
Word-of-mouth marketing is the best form of Free promotion
How a Brand is received is determined by how it's perceived