Author branding is the process of positioning an author as the center of attraction and influence, to be the preferred choice in a given theme, style, category, niche or genre
Authorpreneurship is the businesses side of writing
And then, unbidden, seemingly out of nowhere, a thought or image arrives. Some will float into your head like goldfish, lovely, bright, orange, and weightless, and you follow them like a child at an a...
I like to think that Henry James said his classic line, A writer is someone on whom nothing is lost, while looking for his glasses, and that they were on top of his head.