Author branding is the process of positioning an author as the center of attraction and influence, to be the preferred choice in a given theme, style, category, niche or genre
I like to think that Henry James said his classic line, A writer is someone on whom nothing is lost, while looking for his glasses, and that they were on top of his head.
Authorpreneurship is the businesses side of writing
And then, unbidden, seemingly out of nowhere, a thought or image arrives. Some will float into your head like goldfish, lovely, bright, orange, and weightless, and you follow them like a child at an a...