The consumer is not a moron. She's your wife.
If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.
(p. pr. & vb. n.) of Advertise
Advertising is the art of the tiny. You have to tell a complete a story and deliver a complete message in a very encapsulated form. It disciplines you to cut away extraneous information.
They're still advertising the added health-giving advantages of vitamins in your daily diet, although it has long since been shown that you'd be better off eating Smarties.
I started off in journalism 16 years ago in Stockholm, and I wrote for a few different publications for many years. I've also worked in advertising as a copywriter and creative director, but I changed...
You don't sell the product, you sell the philosophy. When you sell a product, you have customers, when you sell a philosophy, you have believers.
What kills a skunk is the publicity it gives itself.
Creativity is a clashing of opposites.
Half the money I spend on advertising is wasted; the trouble is, I don't know which half.
I came in as an engineer and worked on artificial intelligence at Google. I worked on related sites and matching advertising to queries with some of our earliest ads.
Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of free...
An advertising agency is 85 percent confusion and 15 percent commission.
OKCupid's model is almost entirely based on advertising, which is the way most online media is monetized these days, whether it's the news or whether it's sports, and we think online dating is going t...
Marketing is what you do when your product is no good.
Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it.
In a way, advertising, for all its shallowness, its love of design, its modishness and its self-justification, is curiously innocent. The idea of the hidden persuader or the manipulator is largely abs...
advertising produces familiarity which produces sales
It's hard to focus on loud mod to read something like the TV is playing something like Advertising and other boredom stuff and stupid and you are reading an article about topics which are difficult on...
I believe that life is hard. That we all are going to walk through things that are hard and challenging, and yet advertising wants us to believe that it's all easy.
If a newspaper is to be of real service to the public, it must have a big circulation: first, because its news and its comments must reach the largest possible number of people; second, because circul...