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Theodore Levitt Quote

Creativity is thinking up new things. Innovation is doing new things.

Theodore Levitt

Creativity is thinking up new things. Innovation is doing new things.

Tags: creativity, innovation

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About Theodore Levitt

Theodore Levitt (March 1, 1925 – June 28, 2006) was a German-born American economist and a professor at the Harvard Business School. He was editor of the Harvard Business Review, noted for increasing the Review's circulation and popularizing the term globalization. In 1983, he proposed a definition for corporate purpose: "Rather than merely making money, it is to create and keep a customer".