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Simon Mainwaring Quote

Integrate purpose into your for-profit business model through a long term commitment to a cause that is aligned with your core values and those of your community.

Simon Mainwaring

Integrate purpose into your for-profit business model through a long term commitment to a cause that is aligned with your core values and those of your community.

Tags: business

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About Simon Mainwaring

Simon Mainwaring is a branding expert and author of We First: How Brands and Consumers Use Social Media to Build a Better World (Palgrave Macmillan 2011) and Lead With We: The Business Revolution that Will Save Our Future (Matt Holt/BenBella 2021). He is the founder and CEO of Culver City, California-based We First Inc., a brand consultancy.