Compared to the customers who got only the standard sales appeal, those who were also told about the future scarcity of beef bought more than twice as much.
Robert B. Cialdini
Compared to the customers who got only the standard sales appeal, those who were also told about the future scarcity of beef bought more than twice as much.
Robert Beno Cialdini (born April 27, 1945) is an American psychologist and author. He is the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and was a visiting professor of marketing, business and psychology at Stanford University.
