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Robert B. Cialdini Quotes

In an early study nursery-school-age children chosen because they were terrified of dogs merely watched a little boy playing happily with a dog for twenty minutes a day. This exhibition produced such...

Robert B. Cialdini

In an early study nursery-school-age children chosen because they were terrified of dogs merely watched a little boy playing happily with a dog for twenty minutes a day. This exhibition produced such...

Abraham’s willingness to plunge a dagger through the heart of his young son because God, without any explanation, ordered it. We learn in this story that the correctness of an action was not judged by...

Robert B. Cialdini

Abraham’s willingness to plunge a dagger through the heart of his young son because God, without any explanation, ordered it. We learn in this story that the correctness of an action was not judged by...

About Author
Robert Beno Cialdini (born April 27, 1945) is an American psychologist. He is the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and was a visiting professor of marketing, business and psychology at Stanford University.

There are certain disturbing things we simply would rather not realize. Because it is a preprogrammed and mindless method of responding, automatic consistency can supply a safe hiding place from those...

Robert B. Cialdini

There are certain disturbing things we simply would rather not realize. Because it is a preprogrammed and mindless method of responding, automatic consistency can supply a safe hiding place from those...

Observers trying to decide what a man is like look closely at his actions.

Robert B. Cialdini

Observers trying to decide what a man is like look closely at his actions.

The recipe for disharmony was quick and easy: Just separate the participants into groups and let sit for a while in their own juices.

Robert B. Cialdini

The recipe for disharmony was quick and easy: Just separate the participants into groups and let sit for a while in their own juices.

There is a natural human tendency to dislike a person who brings us unpleasant information, even when that person did not cause the bad news.

Robert B. Cialdini

There is a natural human tendency to dislike a person who brings us unpleasant information, even when that person did not cause the bad news.

So by my lights,

Robert B. Cialdini

So by my lights,

Consistency is the hobgoblin of little minds. Or, at least, so goes a frequently heard quotation attributed to Ralph Waldo Emerson.

Robert B. Cialdini

Consistency is the hobgoblin of little minds. Or, at least, so goes a frequently heard quotation attributed to Ralph Waldo Emerson.

But it comes down to this: in deciding whether a possibility is correct, people typically look for hits rather than misses;

Robert B. Cialdini

But it comes down to this: in deciding whether a possibility is correct, people typically look for hits rather than misses;

Once we have made a choice or taken a stand, we will encounter personal and interpersonal pressures to behave consistently with that commitment. Those pressures will cause us to respond in ways that j...

Robert B. Cialdini

Once we have made a choice or taken a stand, we will encounter personal and interpersonal pressures to behave consistently with that commitment. Those pressures will cause us to respond in ways that j...

Žádný vůdce nemůže doufat, že se mu podaří, důsledně a bez pomoci dalších osob, přesvědčit všechny členy skupiny. Silný vůdce ovšem může rozumně předpokládat, že přesvědčí určitý rozsáhlejší počet čle...

Robert B. Cialdini

Žádný vůdce nemůže doufat, že se mu podaří, důsledně a bez pomoci dalších osob, přesvědčit všechny členy skupiny. Silný vůdce ovšem může rozumně předpokládat, že přesvědčí určitý rozsáhlejší počet čle...

WHO WE ARE IS WHERE WE ARE Whenever

Robert B. Cialdini

WHO WE ARE IS WHERE WE ARE Whenever

So by my lights, the number one rule for salespeople is to show customers that you genuinely like them. There’s a wise adage that fits this logic well: people don’t care how much you know until they k...

Robert B. Cialdini

So by my lights, the number one rule for salespeople is to show customers that you genuinely like them. There’s a wise adage that fits this logic well: people don’t care how much you know until they k...

There is a natural human tendency to dislike a person who brings us unpleasant information, even when that person did not cause the bad news. The simple association with it is enough to stimulate our...

Robert B. Cialdini

There is a natural human tendency to dislike a person who brings us unpleasant information, even when that person did not cause the bad news. The simple association with it is enough to stimulate our...

In the realm of self-correction mechanisms, then, we can find another source of validation for a core tenet of pre-suasion: immediate, large-scale adjustments begin frequently with practices that do l...

Robert B. Cialdini

In the realm of self-correction mechanisms, then, we can find another source of validation for a core tenet of pre-suasion: immediate, large-scale adjustments begin frequently with practices that do l...

The obligation to receive reduces our ability to choose whom we wish to be indebted to and puts that power in the hands of others.

Robert B. Cialdini

The obligation to receive reduces our ability to choose whom we wish to be indebted to and puts that power in the hands of others.

The automatic, fixed-action patterns of these animals work very well the great majority of the time. For example, because only healthy, normal turkey chicks make the peculiar sound of baby turkeys, it...

Robert B. Cialdini

The automatic, fixed-action patterns of these animals work very well the great majority of the time. For example, because only healthy, normal turkey chicks make the peculiar sound of baby turkeys, it...

The truly gifted negotiator, then, is one whose initial position is exaggerated enough to allow for a series of reciprocal concessions that will yield a desirable final offer from the opponent, yet is...

Robert B. Cialdini

The truly gifted negotiator, then, is one whose initial position is exaggerated enough to allow for a series of reciprocal concessions that will yield a desirable final offer from the opponent, yet is...

The researchers thought that recipients of precise offers are much more likely to believe that the person making that offer has invested time and effort preparing for the negotiation and therefore has...

Robert B. Cialdini

The researchers thought that recipients of precise offers are much more likely to believe that the person making that offer has invested time and effort preparing for the negotiation and therefore has...

Consistency is the hobgoblin of little minds.

Robert B. Cialdini

Consistency is the hobgoblin of little minds.