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James Rouse Quote

Profit is not the legitimate purpose of business. The legitimate purpose of business is to provide a product or service that people need and do it so well that it's profitable.

James Rouse

Profit is not the legitimate purpose of business. The legitimate purpose of business is to provide a product or service that people need and do it so well that it's profitable.

Tags: business, service

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About James Rouse

James Wilson Rouse (April 26, 1914 – April 9, 1996) was an American businessman and founder of The Rouse Company. Rouse was a pioneering American real estate developer, urban planner, civic activist, and later, free enterprise-based philanthropist. He received the Presidential Medal of Freedom, the highest civilian award, for his lifetime achievements.