If you no longer expect smoking to bring you any benefits, you have no reason to smoke.
Customers will occasionally buy products not because they want them but because of how they are presented to them.
The purpose of every habit is to solve the problems you face with as little energy and effort as possible.
Improvements are only temporary until they become part of who you are.
The less energy you spend on trivial choices, the more you can spend it on what really matters.
The work that hurts you less than it hurts others is the work you were made to do.
When a habit is easy, you are more likely to be successful. When you are successful, you are more likely to feel satisfied.
Our environment determines the suitability of our genes and the utility of your natural talents.
The more a habit becomes part of your life, the less you need outside encouragement to follow through.
Pleasure teaches your brain that a behavior is worth remembering and repeating.
Redesign your life so the actions that matter most are also the actions that are easiest to do.
Habits are about associations. These associations determine whether we predict a habit to be worth repeating or not.
Most days, we’d rather be wrong with the crowd than be right by ourselves.
You need to know who you want to be. Otherwise, your quest for change is like a boat without a rudder.
Good habits can make rational sense, but if they conflict with your identity, you will fail to put them into action.
The only way to become excellent is to be endlessly fascinated by doing the same thing over and over. You have to fall in love with boredom.
You just need enough ‘winning’ to experience satisfaction and just enough ‘wanting’ to experience desire.
It’s not always about what happens during the workout. It’s about being the type of person who doesn’t miss workouts.
The world has changed much in recent years, but human nature has changed little.
Sometimes success is less about making good habits easy and more about making bad habits hard.