Fundamentally, habits are not about having something. They are about becoming someone.
In theory, you can enjoy almost anything. In practice, you are more likely to enjoy the things that come easily to you.
The more automatic a behavior becomes, the less likely we are to consciously think about it.
We’re so used to doing what we’ve always done that we don’t stop to question whether it’s the right thing to do at all.
Customers will occasionally buy products not because they want them but because of how they are presented to them.
If history serve as a guide, the opportunities of the future will be more attractive than those of today.
We don’t choose our earliest habits, we imitate them.
One of the most effective things you can do to build better habits is to join a culture where your desired behavior is the normal behavior.
The normal behavior of the tribe often overpowers the desired behavior of the individual.
Many of our daily habits are imitations of people we admire.
Your habits are modern-day solutions to ancient desires. New versions of old vices.
Sometimes motion is useful, but it will never produce an outcome by itself.
Motion makes you feel like you’re getting things done. But really, you’re just preparing to get something done.
Both common sense and scientific evidence agree: reptition is a form of change.
The most effective form of learning is practice, not planning.
When you dream about making change, excitement inevitably takes over and you end up trying to do too much too soon.
Sometimes success is less about making good habits easy and more about making bad habits hard.
The best way to break a bad habit is to make it impractical to do.
The more a habit becomes part of your life, the less you need outside encouragement to follow through.
Incentives can start a habit. Identity sustains a habit.
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