Frank Luntz Quote
On the other hand, there are far more Democrats than there are self-proclaimed liberals. So Republicans are almost always better off downplaying their partisan affiliation and playing up their ideology, while Democrats are better off citing their party identity than they are their liberalism. The relative paucity of self-described liberals is one of the reasons George Lakoff and others have argued so strongly for the re-branding of liberals as progressive. Progressive not only lacks the negative baggage of liberal, but it also suggests progress and is therefore future-oriented.
Frank Luntz
On the other hand, there are far more Democrats than there are self-proclaimed liberals. So Republicans are almost always better off downplaying their partisan affiliation and playing up their ideology, while Democrats are better off citing their party identity than they are their liberalism. The relative paucity of self-described liberals is one of the reasons George Lakoff and others have argued so strongly for the re-branding of liberals as progressive. Progressive not only lacks the negative baggage of liberal, but it also suggests progress and is therefore future-oriented.
Related Quotes
It was uncontrollable, overpowered by others, these colors within me, staring out at a black and white world; without spurning about, wanting to rule, too much negligence, they left me no choice, but...
Anthony Liccione
Tags:
black and white, bring to life, broken, color, colorless, dye, life, lightning, negligence, overpower
About Frank Luntz
Republican causes. His work has included assistance with messaging for Newt Gingrich's Contract with America, and public relations support for pro-Israel policies in the Israeli–Palestinian conflict. He advocated use of vocabulary crafted to produce a desired effect; including use of the term death tax instead of estate tax, and climate change instead of global warming.
Luntz has historically frequently contributed to Fox News and CBS News (and since 2021 on CNN) as a commentator and analyst, as well as running focus groups during and after presidential debates on Fox News and CBS News. Luntz describes his specialty as "testing language and finding words that will help his clients sell their product or turn public opinion on an issue or a candidate." He is also an author of business books dealing with communication strategies and public opinion.