“ Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen. Frank Luntz
“ We have put our words on steroids and amped the language up so high that unless we communicate in overdrive and hyperbole, we believe--perhaps correctly--that nobody will hear us. In the process, we'v… Frank Luntz
“ Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart. Frank Luntz
“ What matters most in politics is personality. It's not issues it's not image. It's who you are and what you represent. Frank Luntz
“ I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs who cannot talk their way out of a paper bag and don't ca… Frank Luntz
“ So often corporate America, business America, are the worst communicators, because all they understand are facts, and they cannot tell a story. They know how to explain their quarterly results, but th… Frank Luntz
“ Sound science must be our guide in choosing which problems to tackle and how to approach them. Frank Luntz
“ Some people call it global warming some people call it climate change. What is the difference? Frank Luntz
“ The challenge in working in politics, particularly if you're working for a political party, is that everyone's a messenger. Frank Luntz
“ There are people still in the Republican Party that I believe practice the communication of anger, of disappointment, of regret, of pain, of sorrow, of suffering. That's not what the American people w… Frank Luntz
“ There's a problem with political polling in that you have so much pressure to do what your client wants you to do and say what your client wants you to say. I've never felt that pressure. I am indepen… Frank Luntz
“ I've done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before. Frank Luntz
“ On the other hand, there are far more Democrats than there are self-proclaimed liberals. So Republicans are almost always better off downplaying their partisan affiliation and playing up their ideolog… Frank Luntz
“ The language of America changed with the election of Bill Clinton, because with all due respect to my friends on the Republican side, Bill Clinton is the best communicator of the last 50 years. He fel… Frank Luntz
“ As Warren Beatty, perhaps the best student of the human condition in Hollywood, once told me, people will forget what you say, but they will never forget how you made them feel. Frank Luntz
“ Winners know what makes people tick by effectively tapping into our fears and aspirations. By listening very carefully and then repeating almost word-for-word exactly what they’ve heard, winners know… Frank Luntz
“ THE TRUTH ABOUT PUBLIC SCHOOL EDUCATION • American fifteen-year-olds rank thirty-fifth out of fifty-seven developed countries in math and literacy. • 30 percent of public school students don’t graduat… Frank Luntz
“ Winners recognize that even when they aren’t physically selling a product, they are always selling themselves. Every human interaction is an opportunity to connect—and then to sell. Frank Luntz
