Zadie Smith Quote

It wasn’t any one writer or article he was worried about, but the font. The meaning embedded, at a preconscious level, by the look of the magazine; the seal, as he described it, that the typography and layout put on dialectical thought. According to Perkus, to read the New Yorker was to find that you always already agreed, not with the New Yorker but, much more dismayingly, with yourself. I tried hard to understand. Apparently here was the paranoia Susan Eldred had warned me of: the New Yorker’s font was controlling, perhaps attacking, Perkus Tooth’s mind. To defend himself he frequently retyped their articles and printed them out in simple Courier, an attempt to dissolve the magazine’s oppressive context.