Roy Amara Quote

We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.

Roy Amara

We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.

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About Roy Amara

Roy Charles Amara (7 April 1925 – 31 December 2007) was an American researcher, scientist, futurist and president of the Institute for the Future best known for coining Amara's law on the effect of technology. He held a BS in Management, an MS in the Arts and Sciences, and a PhD in Systems Engineering, and also worked at the Stanford Research Institute.