Robert B. Cialdini Quote

Through centuries of experience, the female hunters have located a weakness in their prey—a special blinking courtship code by which members of the victims’ species tell one another they are ready to mate. Somehow, the Photuris female has cracked the Photinus courtship code. By mimicking the flashing mating signals of her prey, the murderess is able to feast on the bodies of males whose triggered courtship tapes cause them to fly mechanically into death’s, not love’s, embrace.

Robert B. Cialdini

Through centuries of experience, the female hunters have located a weakness in their prey—a special blinking courtship code by which members of the victims’ species tell one another they are ready to mate. Somehow, the Photuris female has cracked the Photinus courtship code. By mimicking the flashing mating signals of her prey, the murderess is able to feast on the bodies of males whose triggered courtship tapes cause them to fly mechanically into death’s, not love’s, embrace.

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About Robert B. Cialdini

Robert Beno Cialdini (born April 27, 1945) is an American psychologist and author. He is the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and was a visiting professor of marketing, business and psychology at Stanford University.