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Paco Underhill Quote

Amenability and profitability are totally and inextricably linked. Take

Paco Underhill

Amenability and profitability are totally and inextricably linked. Take

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About Paco Underhill

Paco Underhill is an environmental psychologist, author, and the founder of market research and consulting company Envirosell. He employs the basic idea of environmental psychology, that our surroundings influence our behavior, to find ways of structuring man-made environments to make them conducive to retail purposes.