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Paco Underhill Quotes

A recent study of how men and women differ when it comes to the mall turned up this fact: Men, once you get them in the door, are much more in- terested in the social aspect of malls than the shopping...

Paco Underhill

A recent study of how men and women differ when it comes to the mall turned up this fact: Men, once you get them in the door, are much more in- terested in the social aspect of malls than the shopping...

Amenability and profitability are totally and inextricably linked. Take

Paco Underhill

Amenability and profitability are totally and inextricably linked. Take

About Author
Paco Underhill is an environmental psychologist, author, and the founder of market research and consulting company Envirosell. He employs the basic idea of environmental psychology, that our surroundings influence our behavior, to find ways of structuring man-made environments to make them conducive to retail purposes.

I believe passionately in edutainment—whether in front of a business audience, a classroom of students or a crowd of parishioners at church. Laughter

Paco Underhill

I believe passionately in edutainment—whether in front of a business audience, a classroom of students or a crowd of parishioners at church. Laughter

If you tell too much too soon, you’ll overload them and they’ll give up. If you confuse them, they’ll ignore the message altogether.

Paco Underhill

If you tell too much too soon, you’ll overload them and they’ll give up. If you confuse them, they’ll ignore the message altogether.

Remember that more than 60 percent of what we buy wasn’t on our list. And

Paco Underhill

Remember that more than 60 percent of what we buy wasn’t on our list. And

Into

Paco Underhill

Into

Or what has been termed the decompression zone, as among our most meaningful and useful work. It

Paco Underhill

Or what has been termed the decompression zone, as among our most meaningful and useful work. It

Something about rules—you have to either follow them or break them with gusto.

Paco Underhill

Something about rules—you have to either follow them or break them with gusto.

We don’t notice a single sign or display we pass until that mission is accomplished.

Paco Underhill

We don’t notice a single sign or display we pass until that mission is accomplished.

You’ve got to plan for the nonshopper as much as the shopper.

Paco Underhill

You’ve got to plan for the nonshopper as much as the shopper.