A recent study of how men and women differ when it comes to the mall turned up this fact: Men, once you get them in the door, are much more in- terested in the social aspect of malls than the shopping...
I believe passionately in edutainment—whether in front of a business audience, a classroom of students or a crowd of parishioners at church. Laughter
Into
Or what has been termed the decompression zone, as among our most meaningful and useful work. It
You’ve got to plan for the nonshopper as much as the shopper.
Remember that more than 60 percent of what we buy wasn’t on our list. And
We don’t notice a single sign or display we pass until that mission is accomplished.
If you tell too much too soon, you’ll overload them and they’ll give up. If you confuse them, they’ll ignore the message altogether.
Something about rules—you have to either follow them or break them with gusto.
Amenability and profitability are totally and inextricably linked. Take