M.G. Lord Quote
To be sure, Barbie is a toy, and in market research sessions, as Barbie's first advertising copywriter Cy Schneider has pointed out, children, presented with choices that can be characterized as tasteful, gaudy, gaudier, or gaudiest, invariably choose gaudiest. But Barbie is also a reflection of her times—or a reflection of how market researchers and professional prognosticators interpret them. And perhaps therein lies the paradox.
M.G. Lord
To be sure, Barbie is a toy, and in market research sessions, as Barbie's first advertising copywriter Cy Schneider has pointed out, children, presented with choices that can be characterized as tasteful, gaudy, gaudier, or gaudiest, invariably choose gaudiest. But Barbie is also a reflection of her times—or a reflection of how market researchers and professional prognosticators interpret them. And perhaps therein lies the paradox.
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About M.G. Lord
Mary G. Lord (born November 18, 1955) is an American author, cultural critic, and investigative journalist. She was a political cartoonist and columnist for Newsday. She is an associate professor of the practice of English at the University of Southern California.
She produces the podcast, LA Made: The Barbie Tapes with Antonia Cereijido.
She produces the podcast, LA Made: The Barbie Tapes with Antonia Cereijido.