Jill Abramson Quote
They got comfortable using a new tool called Bandito, developed by Prakash’s team, which allowed them to test various headline options, blurbs, and images to determine which ones would propel the story to social media virality. Bandito even went beyond Chartbeat’s headline automator in that after determining which headline package worked best, Bandito applied the insight without needing to get the human editor’s approval first.
Jill Abramson
They got comfortable using a new tool called Bandito, developed by Prakash’s team, which allowed them to test various headline options, blurbs, and images to determine which ones would propel the story to social media virality. Bandito even went beyond Chartbeat’s headline automator in that after determining which headline package worked best, Bandito applied the insight without needing to get the human editor’s approval first.
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