Interestingly Haile himself came to have second thoughts about the popularity machine he had created and left Chartbeat in 2016 to launch a company, Scroll, that would devote itself to helping publish...
Budget cuts are a sad reality in most newsrooms, and I am concerned that they reduce the collective muscle of journalists who are doing the expensive, and often dangerous, work of on-the-ground report...
Engaged Time: it distilled how worthy of human attention a given piece of content was. To arrive at the figure, Chartbeat wired its computers to pick up on a sophisticated set of cues from the reader—...
The $101 million in Title IV funds Kaplan collected in 2001 became, by 2010, a whopping $1.46 billion.
The Florida results began seesawing in the early morning hours, and Lelyveld bellowed Stop the presses!, the first and only time I have ever heard this shouted in a newsroom.
All told during this period, Trump received $3 billion worth of free media coverage.
When those two papers found themselves chasing the same story as Marshall, they would assign teams of reporters to sift through buckets of documents, all to contend with the blogger and his larger tea...
That a chunk of code written by one person in six weeks could summarize the state of the world was revolutionary. To Google, it was another step toward its stated goal of making the company an institu...
Each journalist cost nearly half a million dollars when you added in healthcare costs and other coverage fees. The old-timers cost even more. Thinning the herd was the only way to achieve significant...
Other publishers treated the beat as a niche, whereas BuzzFeed knew that LGBT rights, and marriage equality in particular, was something that our core 18–35 audience cares a lot about. We see it as an...
The symbiotic relationship between Trump and the Times, called them sparring partners with benefits.
The Facebook Election that Smith had so eagerly predicted was turning out not to be the Facebook election he had optimistically envisioned.
Clinton’s Wall Street speeches, anodyne and unnewsworthy except that she gave them for big fees and insisted on keeping them secret,
Prakash and Baron previewed another new metrics tool called Loxodo. It was a giant metrics board that allowed journalists to see, in more or less real time, how their versions of stories compared with...
On June 16, 2015, Trump officially declared his candidacy for president from the gilded lobby of Manhattan’s Trump Tower. The next day Coppins’s BuzzFeed story was headlined, Donald Trump, America’s T...
Each emotional category already boasted myriad BuzzFeed posts. One of the most effective emotions was one for which there existed no English word: the feeling of having one’s faith in humanity restore...
The median age of the print Times reader in 2015 was 60.)
Scale. This was a welcome departure from what Zuckerberg maligned as the top-down way that Google organized the internet, which made the user feel like a casual reader alone in the Library of Congress...
Keller clamped down on reporters’ uses of anonymous sources, especially national security officials who sold scoops but wouldn’t attach their names to the information they peddled. He was deeply skept...
The New York Times hopped on the trend, and by 2014 three of its six most popular pieces were lists. (Another two were celebrity coverage,
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