Jeffrey Kluger Quote

Science has yet to isolate the Godiva Chocolate or Prada gene, but that doesn't mean your weakness for pricey swag isn't woven into your DNA. According to a new study of identical twins, it's less TV ads or Labor Day sales that make you buy the things you do than the tastes and temperaments that are already part of you at birth.

Jeffrey Kluger

Science has yet to isolate the Godiva Chocolate or Prada gene, but that doesn't mean your weakness for pricey swag isn't woven into your DNA. According to a new study of identical twins, it's less TV ads or Labor Day sales that make you buy the things you do than the tastes and temperaments that are already part of you at birth.

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About Jeffrey Kluger

Jeffrey Kluger (born 1954) is an American senior writer at Time magazine and author of nine books on various topics, such as The Narcissist Next Door (2014); Splendid Solution: Jonas Salk and the Conquest of Polio (2005); The Sibling Effect (2011); and Lost Moon: The Perilous Voyage of Apollo 13 (1994). The latter work was the basis for Ron Howard's film Apollo 13 (1995). He is also the author of two books for young adults: Nacky Patcher and the Curse of the Dry-Land Boats (2007) and Freedom Stone (2011).