David McRaney Quote

The affect heuristic is stronger still when something is familiar or speaks to the primal brain. The feeling you get in your gut telling you yes or no, good or bad is greatly influenced by the affect heuristic.

David McRaney

The affect heuristic is stronger still when something is familiar or speaks to the primal brain. The feeling you get in your gut telling you yes or no, good or bad is greatly influenced by the affect heuristic.

Related Quotes