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Bruce Henderson Quote

The essential element of successful strategy is that it derives its success from the differences between competitors with a consequent difference in their behavior.

Bruce Henderson

The essential element of successful strategy is that it derives its success from the differences between competitors with a consequent difference in their behavior.

Tags: strategy, behavior

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About Bruce Henderson

Bruce Doolin Henderson (April 30, 1915 – July 20, 1992) was an American businessman and management expert. He founded Boston Consulting Group (BCG) in 1963 in Boston, Massachusetts and headed the firm as the president and CEO until 1980. He continued as chairman of BCG until 1985.