You are responsible for everything you TWEET and RETWEET.
Why do some brands grow explosively when others (that could be thriving) die a lonely and forgettable death?
Evidently, one thing seems to have more value in direct proportion to whether or not we feel we have the freedoms, joys or conveniences of that thing.
It becomes a question of 'How do we convey our differentiation instantaneously?' and drive a wedge between any apparent (or assumed) sameness in the marketplace.
Man is born to dream, to be enlightened, to connect and to be fulfilled. Managers are too.
Consumers today have become a cynical mob of buyers who believe the reviews and ratings of complete strangers much more readily than your brand's promises and distinctions.
The personal values managers reported being the most under pressure to compromise to do their jobs successfully: 1. Family 2. Integrity.
Bury My Heart is "a life-altering approach to turning managers into unconditionally committed leaders.