“ Why do some brands grow explosively when others (that could be thriving) die a lonely and forgettable death? David Brier
“ Evidently, one thing seems to have more value in direct proportion to whether or not we feel we have the freedoms, joys or conveniences of that thing. David Brier
“ It becomes a question of 'How do we convey our differentiation instantaneously?' and drive a wedge between any apparent (or assumed) sameness in the marketplace. David Brier
“ Man is born to dream, to be enlightened, to connect and to be fulfilled. Managers are too. Stan Slap
“ The personal values managers reported being the most under pressure to compromise to do their jobs successfully: 1. Family 2. Integrity. Stan Slap
“ Consumers today have become a cynical mob of buyers who believe the reviews and ratings of complete strangers much more readily than your brand's promises and distinctions. David Brier
“ Bury My Heart is "a life-altering approach to turning managers into unconditionally committed leaders. Stan Slap
“ A common mistaken conclusion made by companies is they think ‘people are cheap’ and want only the best price. That’s only true if you’re only giving them the same dismal choices with no differentiatio… David Brier
“ The question is not how to get managers’ emotional commitment but why manager’s don’t give it even if they like their company. Stan Slap
“ Real-time marketing is not for everyone. To take advantage of it, you need to have a clear idea of what it is you want to achieve through it. David Amerland
“ Your brand exists to differentiate. “Same crap, different day” won’t do it. A day that goes by without breaking some sacred branding rule is a day a brand has lost to rise above the status quo. By bre… David Brier
“ There are three points I used to help a gourmet chocolatier increase sales 300% in a single month as well as a Midwest city to increase tourism guests 500% in 12 months. David Brier
“ The biggest mistake brands make are trying to “sell their stuff” rather than clarifying what people are actually buying. David Brier
“ Who are we, and how do we relate this idea in a way that’s meaningful to our customers and the values they hold dear?In other words, one must define something meaningful. To do that, one must identify… David Brier
“ A great sports car that goes from 0-60 in 3.9 seconds is just a fact. To the wrong audience, it’s irrelevant. But to the right audience, it’s a passion. David Brier
“ When it comes to branding and the ever-changing social media phenomenon, you’re not a mushroom. In other words, you shouldn’t be kept in the dark and fed a pile of...well, you get the idea. David Brier
“ We've all seen it. A #startup begins with a #dream, a #passion to do something others have missed or overlooked. David Brier
