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Barry Schwartz Quote

People tend to avoid taking risks—they are risk averse—when they are deciding among potential gains, potential positive outcomes.

Barry Schwartz

People tend to avoid taking risks—they are risk averse—when they are deciding among potential gains, potential positive outcomes.

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About Barry Schwartz

Barry Schwartz may refer to:

Barry Schwartz (psychologist) (born 1946), American psychologist
Barry Schwartz (technologist) (born 1980), blogger and reporter who writes about search engines and search engine marketing
Barry K. Schwartz (born 1942), American businessman, Thoroughbred racehorse owner, and former horse racing industry executive
Barry Schwartz (sociologist) (1938–2021), American sociologist