Successful entrepreneurship begins and ends with customer wants and needs, not what you want and need.
Make sure your priorities line up with your values.
Asking the appropriate questions means understanding exactly what your customer is trying to achieve
Business after all is a form of warfare; you bring all your available weapons to bear. If you don't you're a fool. (Jane Brown's Body)
Customers get exactly what they need, while you hit your sales targets and become incredibly successful – fair deal.
Earning the Right is a commitment to be the sales professional that your customer really needs
Executing the solution means gaining customer commitment and delivering on your promises
For your business to stand out and succeed, you have to put a primary focus on the social media space, go in big (halfway will not do), and do it better than most, right from the start.
Great selling involves helping people to make great buying decisions.
In many instances, the words sell and influence are completely interchangeable.
Solving the problem means helping the customer to understand why you’re the best person for the job
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