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Yvon Chouinard Quote

When there is no crisis, the wise leader or CEO will invent one. Not by crying wolf but by challenging the employees with change.

Yvon Chouinard

When there is no crisis, the wise leader or CEO will invent one. Not by crying wolf but by challenging the employees with change.

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About Yvon Chouinard

Yvon Chouinard (born November 9, 1938) is an American rock climber, environmentalist, and businessman. His company, Patagonia, sells outdoor products, outerwear, and food. He was named one of the 100 most influential people in the world by Time magazine in 2023.