Yuval Noah Harari Quote
When an animal is looking for something that increases its chances of survival and reproduction (e.g. food, partners or social status), the brain produces sensations of alertness and excitement, which drive the animal to make even greater efforts because they are so very agreeable. In a famous experiment scientists connected electrodes to the brains of several rats, enabling the animals to create sensations of excitement simply by pressing a pedal. When the rats were given a choice between tasty food and pressing the pedal, they preferred the pedal (much like kids preferring to play video games rather than come down to dinner). The rats pressed the pedal again and again, until they collapsed from hunger and exhaustion
When an animal is looking for something that increases its chances of survival and reproduction (e.g. food, partners or social status), the brain produces sensations of alertness and excitement, which drive the animal to make even greater efforts because they are so very agreeable. In a famous experiment scientists connected electrodes to the brains of several rats, enabling the animals to create sensations of excitement simply by pressing a pedal. When the rats were given a choice between tasty food and pressing the pedal, they preferred the pedal (much like kids preferring to play video games rather than come down to dinner). The rats pressed the pedal again and again, until they collapsed from hunger and exhaustion
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About Yuval Noah Harari
In Sapiens, Harari writes about a "cognitive revolution" that supposedly occurred roughly 70,000 years ago when Homo sapiens supplanted the rival Neanderthals and other species of the genus Homo, developed language skills and structured societies, and ascended as apex predators, aided by the First Agricultural Revolution and accelerated by the Scientific Revolution, which have allowed humans to approach near mastery over their environment. Furthermore, he examines the possible consequences of a futuristic biotechnological world in which intelligent biological organisms are surpassed by their own creations; he has said, "Homo sapiens as we know them will disappear in a century or so". Although Harari's books have received considerable commercial success since the publication of Sapiens, his work has been more negatively received in academic circles.