Walter Isaacson Quote
Jobs described Mike Markkula's maxim that a good company must impute- it must convey its values and importance in everything it does, from packaging to marketing. Johnson loved it. It definitely applied to a company's stores. The store will become the most powerful physical expression of the brand, he predicted. He said that when he was young he had gone to the wood-paneled, art-filled mansion-like store that Ralph Lauren had created at Seventy-second and Madison in Manhattan. Whenever I buy a polo shirt, I think of that mansion, which was a physical expression of Ralph's ideals, Johnson said. Mickey Drexler did that with the Gap. You couldn't think of a Gap product without thinking of the Great Gap store with the clean space and wood floors and white walls and folded merchandise.
Jobs described Mike Markkula's maxim that a good company must impute- it must convey its values and importance in everything it does, from packaging to marketing. Johnson loved it. It definitely applied to a company's stores. The store will become the most powerful physical expression of the brand, he predicted. He said that when he was young he had gone to the wood-paneled, art-filled mansion-like store that Ralph Lauren had created at Seventy-second and Madison in Manhattan. Whenever I buy a polo shirt, I think of that mansion, which was a physical expression of Ralph's ideals, Johnson said. Mickey Drexler did that with the Gap. You couldn't think of a Gap product without thinking of the Great Gap store with the clean space and wood floors and white walls and folded merchandise.
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