Stephen R. Covey Quote

At one seminar where I was speaking on the concept of proactivity, a man came up and said, Stephen, I like what you’re saying. But every situation is so different. Look at my marriage. I’m really worried. My wife and I just don’t have the same feelings for each other we used to have. I guess I just don’t love her anymore and she doesn’t love me. What can I do? The feeling isn’t there anymore? I asked. That’s right, he reaffirmed. And we have three children we’re really concerned about. What do you suggest? Love her, I replied. I told you, the feeling just isn’t there anymore. Love her. You don’t understand. The feeling of love just isn’t there. Then love her. If the feeling isn’t there, that’s a good reason to love her. But how do you love when you don’t love? My friend, love is a verb. Love—the feeling—is a fruit of love, the verb. So love her. Serve her. Sacrifice. Listen to her. Empathize. Appreciate. Affirm her. Are you willing to do that? *** In the great literature of all progressive societies, love is a verb. Reactive people make it a feeling.

Stephen R. Covey

At one seminar where I was speaking on the concept of proactivity, a man came up and said, Stephen, I like what you’re saying. But every situation is so different. Look at my marriage. I’m really worried. My wife and I just don’t have the same feelings for each other we used to have. I guess I just don’t love her anymore and she doesn’t love me. What can I do? The feeling isn’t there anymore? I asked. That’s right, he reaffirmed. And we have three children we’re really concerned about. What do you suggest? Love her, I replied. I told you, the feeling just isn’t there anymore. Love her. You don’t understand. The feeling of love just isn’t there. Then love her. If the feeling isn’t there, that’s a good reason to love her. But how do you love when you don’t love? My friend, love is a verb. Love—the feeling—is a fruit of love, the verb. So love her. Serve her. Sacrifice. Listen to her. Empathize. Appreciate. Affirm her. Are you willing to do that? *** In the great literature of all progressive societies, love is a verb. Reactive people make it a feeling.

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About Stephen R. Covey

Stephen Richards Covey (October 24, 1932 – July 16, 2012) was an American educator, author, businessman, and speaker. His most popular book is The 7 Habits of Highly Effective People. His other books include First Things First, Principle-Centered Leadership, The 7 Habits of Highly Effective Families, The 8th Habit, and The Leader In Me: How Schools and Parents Around the World Are Inspiring Greatness, One Child at a Time. In 1996, Time magazine named him one of the 25 most influential people. He was a professor at the Jon M. Huntsman School of Business at Utah State University (USU) at the time of his death.