AtomicQuote

Ryan Holiday Quote

As Sean Ellis, one of the first growth hackers—he coined the term with Patrick Vlaskovits—puts it: Focusing on customer acquisition over ‘awareness’ takes discipline. . . . At a certain scale, awareness/brand building makes sense. But for the first year or two it’s a total waste of money.

Ryan Holiday

As Sean Ellis, one of the first growth hackers—he coined the term with Patrick Vlaskovits—puts it: Focusing on customer acquisition over ‘awareness’ takes discipline. . . . At a certain scale, awareness/brand building makes sense. But for the first year or two it’s a total waste of money.

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