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Robert B. Cialdini Quote

The recipe for disharmony was quick and easy: Just separate the participants into groups and let sit for a while in their own juices.

Robert B. Cialdini

The recipe for disharmony was quick and easy: Just separate the participants into groups and let sit for a while in their own juices.

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About Robert B. Cialdini

Robert Beno Cialdini (born April 27, 1945) is an American psychologist. He is the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and was a visiting professor of marketing, business and psychology at Stanford University.