Robert B. Cialdini Quote

The principle of social proof says so: The greater the number of people who find any idea correct, the more the idea will be correct.

Robert B. Cialdini

The principle of social proof says so: The greater the number of people who find any idea correct, the more the idea will be correct.

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About Robert B. Cialdini

Robert Beno Cialdini (born April 27, 1945) is an American psychologist and author. He is the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and was a visiting professor of marketing, business and psychology at Stanford University.